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What happend to the release window?
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DVD Profiler Unlimited RegistrantStar ContributorEagle
Registered: Oct 31, 2001
Registered: March 15, 2007
United States Posts: 563
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There are now 2 summer films with incredibly short timeframes between theatrical & video release.  The first was Marmaduke, theatrical on June 4 & video 12 weeks later on August 31.  At first I just discounted the short window on the film, but now Predators has a similar window.  Predators is scheduled for DVD/Blu-ray release on October 12, only 13 weeks after it's theatrical release.

Details for the DVD & Blu-ray versions of Predators can be found: here
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DVD Profiler Unlimited RegistrantShinyDiscGuy
Registered: March 10, 2009
Posts: 2,248
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Marmaduke has been credited by many as being one of the worst films ever made. Predators save for fan boy element is aimed at the the teen market and well nothing lasts long in there memory so best to capitalize as soon as possible on potential home media sales.
DVD Profiler Unlimited RegistrantStar Contributormdnitoil
Registered: March 14, 2007
United States Posts: 1,777
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Amen to that.  Neither of these are exactly what you'd call "keepers".
DVD Profiler Desktop and Mobile RegistrantStar ContributorVoltaire53
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Registered: March 13, 2007
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United Kingdom Posts: 2,293
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Yes, the release window does seem to be shortening; there was almost a boycott of showing Tim Burton's Alice in Wonderland in two of the big UK cinema chains (averted by last minute talks AIUI) because of this as the cinemas felt more people would wait for the DVD/BRD if they knew it was out so soon after the theatrical run started.

Not sure how it's going to go but I suspect it will become more common - I believe the distributor in the Alice case above got agreement with the chains that it would only release 'x' number of movies per year with the shorter window and would not do so for the majority but I can see it slipping as time goes by...
It is dangerous to be right in matters where established men are wrong
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